Poreklo sportista je nešto što se aktivno koristi u kampanjama širom sveta u poslednje vreme. Nike je otišao korak dalje, i zatekao ih u pelenama.
Novi Nike-ov spot, Unlimited Future, prikazuje kako glumac Bobby Cannavale drži motivacioni govor auditorijumu koji čine: LeBron James, Serena Williams, Neymar, Zhou Qi i Mo Farah (doduše, malo su mlađi nego danas).
Nakon što je pridobio pažnju mališana, Cannavale nastavlja sa svojim govorom:
“You get no say in the world you’re born into. You don’t decide your name. You don’t decide where you come from. You don’t decide if you have a place to call home, or if your whole family has to leave the country. (Yeah, it’s messed up.) You don’t decide how the world judges a person like you. You don’t decide how your story begins. But you do get to decide how it ends.”
Agencija: Wieden + Kennedy, Portland, Ore.
Klijent: Nike
Godina: 2016
Tekst pisao: Stefan Joksić
