Prema pravilima ovog takmičenja, Organizacioni odbor donosi odluku o tome ko će se naći u telu koje dvostepeno ocenjuje radove, uvažavajući globalno utvrđena pravila i principe.
Kriterijumi za formiranje Effie žirija su standardizovani i veoma zahtevni. Svi članovi žirija istaknuti su stručnjaci na seniorskim pozicijama, sa značajnim iskustvom i profesionalnom reputacijom. Reprezentativnost je glavni standard u formiranju ovog tela, pa se zato posebno vodi računa o zastupljenosti globalnih, regionalnih i lokalnih kompanija, odnosno agencija, različitih medija i medijskih agencija, stručnjaka u oblasti digitalnih komunikacija i predstavnika akademskih ustanova. Takođe, veoma je važno zadržavanje određenog broja članova koji su već učestvovali u procesu žiriranja, kao i uvođenje novih. Predsednica žirija je Nataša Đurđević, a potpredsednik Kosanče Dimitrijević.
Prva runda žiriranja zakazana je za 18. i 19. april, a finalna za 16. maj.
Sastav žirija za 2024. godinu:
- Aleksandra Bradić Živanović, Group Marketing Head of Sport Vision concept
for international markets, Sport Vision - Aleksandar Nikolić, Head of Marketing, Comtrade – Tesla Brand
- Aleksandar Đorđević, SEE Chief Strategy Officer, Universal Media
- Andrea Mišura Žuvela, Chief marketing officer, WMG
- Boris Živadinović, Associate Director Commercial and Alliances, Organon EEI Cluster
- Barbara Filipčić, Marketing and Customer Consumer Insight Manager, Ikea South East Europe
- Brana Kosanić, Managing Partner, Wavemaker Belgrade
- Dalila Ljubičić, Media Director, Media House
- Desanka Landauer, Marketing Director, McDonald’s
- Dobrinka Vićentijević, Shopper Insights Director, EyeSee
- Dragana Marković, Managing Partner, Alchemists
- Dušan Kosanović, Head of Content, Planeta Sport
- Dušan Simić, Strategic Planning Director, Communis
- Dušica Matijašević, Director of Advertising and Strategy, Executive Group
- Ena Dugonjić Marjanović, Executive Director, Method Agency
- Ivan Kordić, Chief Marketing Officer, Shoppster Serbia & Slovenia
- Ivana Kovačević, Chief Revenue Officer, Arena News Channels Group
- Ivana Vlahović, Senior Manager Marketing, The Coca Cola Company
- Jana Savić Rastovac, Executive Creative Director, McCann Beograd
- Jelena Brajović Dobrijević, Deputy Managing Director, Sivo
- Jelena Dragišić, Creative Director, Luna TBWA
- Jelena Pavićević, Marketing Director Molson Coors Serbia & Montenegro, Molson Coors
- Jelena Zeković, Brand and Campaigns Team Manager, A1 Srbija
- Jovan Milošev, Brand Communication Director, Mercator S
- Maja Kosić Vučković, Head of Marketing, Veropoulos – Super Vero & Jumbo
- Maja Knežević, Marketing Director Adriatic, HONOR Technologies
- Maja Vezmar Ristić, Head of Customer Experience department, OTP banka Srbija
- Marija Ilić, Account Director, OMD
- Marija Karan, direktor prodaje, Prva TV
- Marija Kovljenić, General Manager, CAS Media
- Marijana Agić Molnar, CEO, Direct Media
- Marko Margan, Senior Brand Manager, PC Brands, PepsiCo
- Marko Pešić, Executive Director, Ovation
- Milka Budimir, Brand & Portfolio Marketeer, Philip Morris
- Mihailo Ponjavić, General Manager, ePonuda
- Milan Okanović, Assistant Professor, Faculty of Organizational Sciences
- Milan Perić, Marketing and Communications Director, Carlsberg Serbia Group
- Mile Banić, Managing Director, EssenceMediacom
- Milena Đorić Gudurić, direktorka marketinga i komunikacija, AIK banka
- Milena Kvapil, Creative Director, Ivan Aran Studio
- Milica Radović, Partner & Creative Strategist, Friday Finally
- Milica Šetka, Group Head of Snack Business, Coca-Cola Hellenic Bottling Company
- Miloš Skokić, Managing Partner, Žiška
- Miloš Aleksić, Owner, Lumera
- Minja Jugović Janjić, Marketing Director for Serbia and Republic of Macedonia, SBB
- Miodrag Marinković, Brand development director Adriatic, Frikom
- Nataša Bojanić Brukner, Group Account Director, Leo Burnett
- Nataša Šarčević, Marketing & Innovation Director, SBU Snacks Atlantic Grupa
- Predrag Ćirović, Managing Director, Consumer Panel Services GfK, Serbia and Croatia, GfK Beograd
- Predrag Kurčubić, Managing Director, Ipsos Adria East
- Simona Stefoska, Marketing Director, United Media
- Sandra Dejanović, Executive Sales Director, Alma Quattro
- Sanja Glamočanin, Marketing Director OTC/FS, Galenika
- Sanja Lalević, Global Marketing and Communications Lead, Aleph Holding
- Sanja Radovanović, Chief of Marketing and PR, Polovni automobili/Inspira
- Saša Ćirić, Marketing and R&D manager, Neoplanta
- Semra Zejnilović Katičić, Marketing Director, Delhaize Serbia
- Silvija Atijas Ristić, Commercial Leader, Nielsen Audience Measurement
- Slavko Alčaković, Associate professor, Sinngidunum University
- Smiljka Dokić Jeremić, Head of Marketing, Erste Bank
- Strahinja Inić, Group Brand Manager, Bambi
- Svetlana Bunčić, Head of Identity and Communication, UniCredit Bank Serbia
- Tanja Đorđević, Creative Strategist, Cheil Centrade Adriatic
- Tatjana Mamula Nikolić, Professor, Metropolitan University
- Tamara Pajević, Marketing Director, Heineken Serbia
- Tomislav Lončarić, Media Director, Publicis Media
- Una Zabunov, Head of Digital Marketing Communications, Telekom Srbija
- Vladimir Milojević, Category Business Director, Hair care & Colorations, L’Oreal Adria Balkan
- Vladimir Zarić, Account Director, Four Dots
Ps. Ako vas interesuje još neka dodatna informacija, možete pročitati na https://www.effie.rs/ziri/
