The Wallet of Happiness: Coca Cola

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U okviru eksperimenta koji se obavila marketinška agencija McCann Erickson za Coca Colu u Peru-u, ostavljen je novčanik sa 100 dolara na ulici. Pokušano je da se testira poštenje kod ljudi.

http://www.youtube.com/watch?v=FLYz6DaCuIU

Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
Client: Coca Cola
Year: 2011

Ukupna ocena 3.00 od 5

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